Starting this project, F26 met Giselle Larés, to get to know her, understand her background story and the project’s goals. Listening to her and asking the correct questions led the F26 team to learn everything about the project and perfectly define its needs. The next step was to research its main competitors at a national level as well as more globally recognized companies and to create a user persona to define Giselle Larés target audience.
F26 instigated a research project into lifestyle blogs, competitors, successful examples and created the user persona. We undertook market research on competitors-what they do well, what works and where we see room for improvement.