About
There are 32,000 hair salons in the UK, and only 302 cater to afro and curly hair textures. Napps is a global online marketplace for afro and curly hairdressing. It is an on- demand platform for people with an afro and curly hair to book hair appointments.
Napps aims to create a space where afro and curly hair is celebrated, embraced, represented, and served, where Napps is a symbol of empowerment and pride.
Napps challenged us to create a brand identity to reach their target audience.
We created a dynamic and vibrant logo designed to communicate a sense of confidence and good vibes. Wavy and rounded shapes combined in a way that communicate values of nature, trust, and excitement.
Type of Work
Type of client
- Beauty & Cosmetics
price range & timing
2.000€ – 5.000€
6 months
The colour palette is vibrant, dynamic, young, and flexible. It is strength. A brand identity that conveys a feeling of fun, diversity, and inclusion through the changing position of the characters, the cut of his last elements, and the contrast between straight and curvy shapes.
More projects
Experimenta Penha
El Mago de Oz
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