A hair salon that uses the most powerful mineral deserves a brand identity that keeps up with the high quality of its services. When Patricia contacted us, we thought her business was a traditional hairdresser, looking for new younger clients. Asking and listening to her story, values, goals, and philosophy, we discovered the Shungit, the USP (Unique Selling Point) of the business. The research we did about Shungit, competitors and Patricia’s references, allowed us a total understanding of the business and an absolute involvement. The objective: give Patrizia’s identity a 180º turnaround.