About
A hair salon that uses the most powerful mineral deserves a brand identity that keeps up with the high quality of its services.
When Patricia contacted us, we thought her business was a traditional hairdresser, looking for new younger clients. Asking and listening to her story, values, goals, and philosophy, we discovered the Shungit, the USP (Unique Selling Point) of the business.
The research we did about Shungit, competitors and Patricia’s references, allowed us a total understanding of the business and an absolute involvement. The objective: give Patrizia’s identity a 180º turnaround.
Type of client
- Beauty & Healthcare
5.000€ – 10.000€
4 months
Logo
Our logo is approachable, clear and makes easy the brand identification. The contrast between black and white, straight and curved lines, contribute to immediate brand recognition. It communicates professionalism and elegance, happiness, fantasy, youth, activity, and energy
Typography and Colors
A young and energetic font that represents vitality, elegance, and professionalism, based on the contrast of straight lines and curves. Combined with a sans serif font that enables readers to focus and immerse themselves in the content of the text. The result, a brilliant typographic combination.
A fixed colour palette, dominated by white and black. The images provide the touch of colour. A business of big contrasts.
Photography
Web design
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