SER Podcast

El podcastinar se va a acabar

El podcastinar se va a acabar

About

Cadena SER is the most listened to radio station in Spain with around 4.5 million listeners. They have been making podcasts of their programmes for years to reach a wider audience but without placing much emphasis on them, simply so that their listeners could listen to them on tape. Seeing the opportunity to reach a new, younger target audience with very different tastes through podcasts, they have decided to go for podcasts and create a new line of service that is younger, more dynamic and innovative.
Type of Work

Type of client 

Price range & timing

15-20K
3 months

TEAMS INVOLVED

Ana Ramos: Creative Director.

Alvaro Liniers: Art Director.

Marcos Fernández: Social Media Stategist.

Jhoan Alexis: Collaborator

Sara: Collaborator

FLAT26 has opted for a young, friendly, modern, energetic and dynamic visual language that makes it easy to recognise SER Podcast, its products and different categories. A whole graphic world that can be combined in different ways to attract the different personalities that our target audience encompasses.

Communication Strategy

After researching the media and platforms in which the new audience moves and taking into account the pandemic situation in which we found ourselves, it was decided to make a 100% digital campaign. We have focused on Instagram, Twitter and Facebook as the main channels to reach our new audience and LinkedIn to generate brand awareness in a B2B environment. In the communication strategy we have counted on Podcasters who have given their voice and image to different pieces and we have organised digital chats with them all around the podcast. 

7.3M

Audiencia acumulada
alcanzada

+5K

Interacciones

179K

Reproducciones de
vídeo y cards

More projects